Chinese e-commerce juggernaut Alibaba Group, which launched its first Antipodean office in Melbourne in February, is helming a two-day expo-conference at the city’s Convention and Exhibition Centre in mid-October to identify and promote premium Aussie brands and impart key information about Alibaba to prospective merchants.
Supported by the State Government of Victoria and Australia Post and hosted by Melbourne Today, the Alibaba E-Commerce Expo and Conference will display the wares of more than 100 exhibiting Australian and New Zealand brands, service partners and distributors.
The event is expected to attract around 1,500 buyers and suppliers, from the Alibaba ecosystem and from across the Taobao community.
As part of the expo, Alibaba will showcase 75 selected SME brands from Australia – including fresh and processed foods and health supplements – that are set to sell their products on Alibaba’s global shopping site, thereby gaining access to the world’s largest consumer market.
The conference program
Running alongside the Expo, there’s a full-day conference for merchants/producers on Saturday 14 October (9am-5pm. The program is and divided into three sessions, all of them designed to help you grow your business:
- Session I: Utilising the Alibaba e-commerce ecosystem;
- Session II: Building your brand through partnerships; and
- Session III: Building your brand with KOLs, influencers and social media.
The aim of the Conference is to provide participating and prospective Alibaba Group merchants with the necessary tools, information, and network of experts and partners they’ll need to be able to access China’s billion-plus consumers via its online retail platform.
The program will include examination and discussion of business case studies; industry insights from service partners; and dynamic panel discussions designed to help brand owners take advantage of the growing Chinese e-commerce market via Alibaba Group’s extensive ecosystem.
Right now, Alibaba Group is seeking ‘clean, green’ imported products – including premium fresh foods, beverages and health and nutritional supplements – from Australia and New Zealand.
Yours could be among them: register now and find out how.
Tickets, registration and further information
Event tickets cost $459.75 per person; each includes:
- access to the full-day merchant conference on Saturday 14 October from 9am-5pm;
- access to 16 service-provider exhibitors; and
- a full day pass to attend the expo.
Refunds are available up to seven days before the event.
To register for the Alibaba e-commerce expo and conference, visit the official event site.